Decoding the concept of Programmatic buying for beginners

Programmatic buying is an advanced form of online advertising often regarded as the future of virtual advertising. It’s another form of ad buying, but surely not the beginning of the end for all manual processes in digital advertising. Let’s discuss in detail what exactly does programmatic buying mean: Basically there are two types of programmatic buying […]

Right Projection is What Makes the Difference ; Understanding ORM

Generally, when we wish to know about a product or entity, the first thing that strikes our mind is Internet. Google being the most preferred search engine turns to be the first choice for people interesting in fetching any info. Every day, over one billion names are searched on Google and based on the available […]

Top Online Marketing Trends; What’s In store for 2016

Online is the future; the ever-growing online marketing industry is highly promising, volatile and an exciting one for everyone who chooses to be a part of it. Every year innovative software’s, new user preferences, new user interfaces dictate a host of sweeping changes that either get adopted or ignored by the businesses. Staying updated and […]

Know more and choose the Best PPC platform for your business

We all are familiar with the digital marketing tools like Web Designing, Content Marketing, SEO, PPC et al. So knowing about the benefits of pay-per-click marketing, it’s time to dive into four PPC traffic sources that you can use to drive visitors to your website. While there are several networks attempting to attract advertiser bucks, the following […]

Analyzing the importance of having a responsive website

Stepping towards simplified and handy technology, it probably comes by no surprise that mobile internet users have grown enormously over the period of time. According to a Morgan Stanley report, mobile internet usage is expected to match desktop usage very soon. Even after acknowledging such a tremendous reach, many businesses still seize to be mobile-friendly. This not only leaves […]