6 Ways to Unleash the Power of Online Marketing
Marketing is most the vital element of any business to survive in an ever competitive market. In fact, Marketing is too important to be left to the marketing department. Any emerging business willing to succeed after 2011 must be gearing up for the changes that have taken in landscape of the Internet within a couple of years. As the most obvious fact, Google is the undisputed king of search and online advertising. Today, leveraging on online medium of marketing is a must, because of continuous shooting up of the internet user base through mobile.
Online Marketing Services can be classified into more specialized areas such as:
- Email Marketing: It is actually a digital form of direct marketing wherein, the sales pitch is integrated in an appealing visuals and rich text. In email marketing success depends upon open rates. This mode of direct marketing is very cheap, effective and precise.
- Social Media Marketing: This is actually a data driven way of advertising through social media websites aimed at creating positive digital word of mouth about a brand among the target audience.
- Search Engine Marketing: Generally referred as Pay per Click (PPC), it is the quickest way of ROI done on online advertising . It is the fastest way of getting visitors or conversion on the target website. 98% of Search engine marketing is dominated by Google itself. Display network and Search network are the important pillars of this type of online marketing.
- Search Engine Optimization: This is process of implicit demand generation through search engines. It requires continuous optimization of internal and external websites so as to meet the ongoing changes or updates in Search Engine Algorithms. Google’s animals like penguin and panda are always center of attention in the arena of SEO professionals.
- Online Media Buying: Online media buying is practice of sharing space on websites to promote ads in the form of banner ads, rich texts, videos and text ads. In order to effectively leverage from online media buying process, behavioral targeting, contextual matching and creative messaging must be included in the strategy.Expertise in this arena qualifies any business to become a pioneer in competition of online marketing company.
- Database Marketing: Database Marketing means direct marketing using databases of potential customers to instantiate a healthy dialog between brand and consumer. Database marketing broadly broken down into Consumer databases and Business databases wherein, Consumer database is more complex and robust and constrained of more legal procedures in comparison to business databases.
ADG Online Solution is leader in full spectrum of Online marketing services. We at ADG aimed at maximizing ROI of client through vertical centric approach that leverage output from Digital sales funnel. Our data centric approach to deal with market challenges qualifies us as best online marketing agency in Delhi.