Exploring the Greater Benefits of Social Media Marketing
Social media marketing is becoming the crowning stroke for businesses to spread their word of mouth virtually. It enables businesses to untap the market potential by reaching out to millions with simple social channels and marketing strategy. Global business entities across the globe are discovering different ways by which social media can contribute to the success and growth in overall areas of their company.
According to statistics revealed by Hub spot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, while 80% of marketers indicated that their social media efforts increased traffic. With such numbers to look for, the advantages of social media marketing can no longer take a back seat. If you wish to know a little about why it’s the current big thing then have a look at these points:
Know your Customers Better and Improve Audience Insights
Every business acknowledges the fact that the key to success holds in knowing your customers better. Social media makes this easier than ever. Social networks allow you to see what your potential customers are talking about while getting to know them better. Businesses can easily use these networks to gather consumer information to improve their services accordingly and provide them with the service they’re looking for.
Customized and Improved Customer Service:
Social media allows businesses to easily tap customer’s comments, questions and concerns at a click. This is the digital era so even after having a dedicated team of customer grievance handling professional’s people prefer giving remarks via social media platform. Customers want to have their queries answered at their ease and instantly and using one of the common social networks such as Facebook and Twitter comes to them at ease. This also adds a level of transparency to your business. According to Forbes, 71% of consumers who receive a quick response on social media say they are more likely to recommend that brand to other people.
Major Catalyst in Content Marketing:
Social media plays an integral part of any content marketing distribution plan. Earlier, marketers faced the challenges of reaching out to their audiences with their content in the shortest possible time but today, with the help of social media, businesses can spread the word with a click of a button. Social media accounts for a huge portion of referral traffic on the web, which states one needs to make sure their viral content aligns to their brand and interests of their targeted audience.
Become an Affluent Influence in Requisite Domain:
In the process when you gain more followers, your influence grows. The more people start discussing about your brand on social networks which enhances the value and positions your brand rightly to new users. Interacting with major Influence on Twitter or other authentic networks will also greatly increase your authority and reach. The more valuable information you put out there, the more readers will return and share your content.
When you’re sharing content on social media, you are giving users a reason to click-through to your website. Without social media, you are limiting your content to users who are already familiar with your brand or are searching for keywords you rank for. By adding social media to your marketing plan, you are adding more paths leading users back to your site. The more quality content you share on your social accounts, the more inbound traffic you’ll generate while creating conversion opportunities.
Better SEO Rankings:
SEO requirements are constantly changing for businesses to successfully rank on search engines. It’s no longer enough to simply optimize your site and regularly update your blog. Social media presence is becoming a significant factor in calculating rankings. Businesses sharing their content on social media are sending out a “brand-signal” to search engines that speak of your brands legitimacy, credibility, and trustworthiness. If you want to rank for specific keywords, it’s necessary to be actively posting on these topics.
These are just some of the various benefits of Social Media Marketing, so don’t look back give your business a booming chance to expand and grow as a famous and reputable brand.