Know more and choose the Best PPC platform for your business
We all are familiar with the digital marketing tools like Web Designing, Content Marketing, SEO, PPC et al. So knowing about the benefits of pay-per-click marketing, it’s time to dive into four PPC traffic sources that you can use to drive visitors to your website. While there are several networks attempting to attract advertiser bucks, the following four options are all established platforms that provide quality traffic. Let’s know more about them:
The most known and used pay-per-click option simply because of the volume of traffic it can provide. Google is the top-most and largest search engine, commanding a huge 67% search market share. Let’s know about this platform:
Best traffic volume: Being the most used search engine Google commands the major percentage of search traffic, giving access to millions of consumers that are actively searching for your products or services.
Top ad positions immediately: With Google Adwords there is no waiting to reach the top position. If you are willing to outbid the competition, your ads can be sitting at the top positions right away.Comparatively expensive: You will typically pay a higher cost per click (CPC) on AdWords as compared to other pay-per-click platforms.
With-time learning process: AdWords can take some time to fully grasp and users that don’t fully understand how it works will end up paying higher CPCs than other advertisers that have properly optimized their campaigns.
2. Yahoo! Bing Network
Another trusted platform which gives advertiser’s access to the majority of the search market that isn’t using Google. Although providing best-in-class services Yahoo bling still aims to tap a larger segment, lets know more about the platform:
Comparatively more affordable: Keywords that are quite expensive on AdWords will typically be much more affordable on the Yahoo! Bing Network. Lower CPCs provide a great opportunity to test ad copy and keywords before transferring them over to AdWords.
Great customer service: If you have a question about your campaign, it is easy to get someone on the phone that will gladly answer your questions. This is great for advertisers new to PPC marketing.
Comparitively lesser search traffic: The search volume is considerably lower when compared to Google AdWords.
Access limitation: Since the search volume is fairly low, it can be hard to grow some campaigns the same way you can on AdWords.
Renowned and largest social networking site allows you to introduce your product or service to more than 1 billion users that currently use the platform. Over 50 percent of all active Facebook users visit daily, providing you with a massive audience to interact with.
Several targeting options: Facebook allows you to target specific demographics, geographical regions and user interests. If you wanted to target men between the ages of 21 to 35 that live in Miami and “like” the Miami Dolphins, it can easily be done.
Largest consumer database: As mentioned before, you have direct access to everyone that is on Facebook, which right now is the largest and most powerful social platform in existence.
Comparatively lower Click-through-rate: The click-through-rate is typically much lower than a paid ad triggered by a search query on Google, Yahoo or Bing. Facebook users aren’t actively seeking your product or service.
Constant refreshing: If you are targeting a small user base, then you will need to constantly switch up your ad copy and images to avoid ad fatigue.
This is a division of AOL that allows advertisers to target specific websites and adjust bids based on the particular websites they want to appear on. Some examples of the inventory include Huffington Post, ESPN and major news media websites such as ABC.
Top websites: The website inventory available through the Sponsored Listing program is impressive. You are in complete control over which websites your ads appear on.
Affordable visibility: You will notice that your ads receive a lot of impressions since they are appearing on websites that receive millions of page views every day. The top bids on some positions can be high, but based on the sheer volume of traffic these sites receive, it is possible to make minimum bids and still receive a lot of exposure.
Comparatively lower conversion rates: Since you are just targeting specific websites and not specific users, the conversion rates are going to be significantly lower compared to when you are attracting clicks from individuals that are actively seeking your product or service.
Marginally lower click-through rates: CTR will generally be lower than PPC ads on the search engines, since you are attracting impulse clicks.
This is just a very small sample of the available pay-per-click options available, there are many more. We hope this article helps you clear all your doubts about the best PPC platforms.