Behavioural Email: Key to unlocking hidden value in users

Behavioural Email: Key to unlocking hidden value in users

Emails are sent with the aim of being opened, clicked and converted into sale. Mass emails are sent to reach larger audience but the bigger the list, the less marketer know and the more he is forced to guess about what to say and what to send.   So if you change the strategy and send the emails on the basis of behavioural factor instead of begging uninterested users to take action, you are moving already interested people through a buying process. In this new era of email... Read More
Remain Safe from Google Penalty via Link Risk Management

Remain Safe from Google Penalty via Link Risk Management

Since the launch of ‘Penguin’ update, numerous sites around the world have been penalized and virtually vanished from the world of Internet. Webmasters continue to search for more efficient and effective ways to keep their sites from getting penalized as Google continually keep on re-defining what constitutes a “good” link. One integral concept that gives a solution to this problem is managing the levels of risk within your backlink “portfolio”. Introduction to Link Risk... Read More
To Do’s for Effective Retargeting Campaigns

To Do’s for Effective Retargeting Campaigns

Retargeting is a powerful digital marketing tool that can help you keep your brand in front of the bounced traffic after they leave your website. But you can experience its power only when campaigns are run correctly, that way you can earn brand lift and ROI. Let us have a look at some best practices that will help you craft retargeting campaigns: 1. Frequency Caps Overexposure results in falling campaign performance, a prospect may ignore your ads completely, or they may begin to... Read More
Metrics To Track And Boost Your Email Marketing Campaign

Metrics To Track And Boost Your Email Marketing Campaign

Every marketer has long understood the power of email marketing. And now that you’ve mastered building your email marketing database and producing compelling EDMs, digging out the finest ways to track and measure success over time is pivotal so that you can iterate you email campaigns. Below are few most important email metrics to measure and also you can find out how you can interpret your results to create more encouraging email marketing campaigns and help deliver targeted leads... Read More
Smartphones get Light with Facebook Lite

Smartphones get Light with Facebook Lite

The new “Lite” version of Facebook specifically designed for low-speed data has arrived aimed at nations with little or very limited data on smartphones making functionality and operability difficult for the users. The existing Facebook app has evolved over the years and this has made the app a lot heavy and tons of features consumes large chunk of data. All these factors led some phones not supporting all the features to the fullest.   The new app functions similar to... Read More
5 Best CRM Practices and Trends that You Must Know

5 Best CRM Practices and Trends that You Must Know

Every business has data, let’s use it. Customer relationship has lot more than just gathering customer information and arranging them tidily in a system. In order to maximize the impact of customer relationship management system on your customer service you need to incorporate new trends that will challenge marketers. So, It’s time to re-imagine how business operate based on data, to explore the true potential of CRM systems and it can prove to be a decisive difference between you... Read More
How to Escape Mobile Ad frauds

How to Escape Mobile Ad frauds

Before beginning with today’s blog, let’s see some figures revealed from a study a by US-based mobile marketing company Tune:   •India represents 7.4 per cent of the world’s mobile app ad clicks, which is a 164.3 per cent increase in one year.   •In India, 5.5 per cent of the consumers installed an app after clicking on ad, which represents a 139.13 per cent increase in one year   •India is the fastest growing region compared to markets like... Read More
5 Steps to an Amazing Email Marketing Campaign

5 Steps to an Amazing Email Marketing Campaign

With over 210 billion emails being sent every day, email marketing is still a preferred method of brand communication for 48% of consumers/subscribers and the tracking is also important for improving performance and user engagement. Email marketing has become one of the most effective tools with the amount of small businesses using it to market growing by 25% annually.   While it is easy to go online and search for “average stats by industry”, these stats might not match... Read More
Think different Stay Innovative; possible ways to Get Users market your Mobile APP

Think different Stay Innovative; possible ways to Get Users market your Mobile APP

With the technology evolving ever second in the world, Mobile App development is one of the fastest growing industries. As the number of mobile and smart phones is increasing day by day, businesses are developing innovative mobile apps to attract target audience.   Now let’s figure out the hardest part of building a mobile-first startup,distribution which means reaching out to target customers for enhancing App growth. And the sad part is even after developing good and... Read More
Importance of Online Reputation Management

Importance of Online Reputation Management

It takes years of hardship, dedication and perseverance in building a positive repute of a company. Having a good reputation in the market gives a ground to thicker relations with the customers based on trust and credibility. Now, let’s head towards the online reputation of a business, how important is the online reputation of a business in today’s scenario? Or let’s put it simply. Why is Online Reputation Management Important?   Online Reputation Management (ORM)... Read More