Eager Marketers’ Need of the Hour: On-boarding the Best Digital Marketing Agency

Eager Marketers’ Need of the Hour: On-boarding the Best Digital Marketing Agency

This age that we are living in is a living interpretation of the imagination of the adventurous and technologically creative minds. An era has arrived where everything and everyone is increasingly getting connected. This is the Digital Age.   In this interconnected era, marketing has taken a whole new dimension.  The onset of the Digital Age has paved the way for a new form of Marketing, Digital Marketing. With this, a Digital Marketing Agency network has sprung up across... Read More
Online Marketing Reaches for New Milestone in 2015

Online Marketing Reaches for New Milestone in 2015

Online Marketing is not that very old that is seems considering the kind of contour it has acquired in past few years, but the place it has reached today is none other than the centre of marketing and termed as digital marketing. Commenced actually around 2013, it took momentum in 2014, when the thousands of enterprises, SMBs and start-ups started pouring budget into it. The businesses now are dedicatedly focusing on digital marketing, which is growingly being embraced by enterprises... Read More
Enrich Your Customer’s Intellect via Advertorials

Enrich Your Customer’s Intellect via Advertorials

In today’s competitive marketplace it’s not only important to make your audience aware about your product or service but also to get them to anticipate it. For this purpose marketers are building well-timed and efficiently placed Advertorials. It is not a new concept infact it’s a popular inbound marketing medium. Brands place them in blogs and various websites as a promotional activity that has added value for the users. These are integrated so surreptitiously into the relative... Read More
How Content Compliments SEO for Greater Visibility

How Content Compliments SEO for Greater Visibility

Do you still think of SEO as purely metadata sets, or on-page key phrases, it’s high time to move forward and get yourself introduces to a lot more sophisticated methods of SEO. And a much more holistic approach is required. The most pleasing thing about SEO today is that it requires an ethical approach that means transparent, honest, and truly helpful content for marketing is necessary. In this way content marketing has become an essential element for effective SEO and... Read More
Remain Safe from Google Penalty via Link Risk Management

Remain Safe from Google Penalty via Link Risk Management

Since the launch of ‘Penguin’ update, numerous sites around the world have been penalized and virtually vanished from the world of Internet. Webmasters continue to search for more efficient and effective ways to keep their sites from getting penalized as Google continually keep on re-defining what constitutes a “good” link. One integral concept that gives a solution to this problem is managing the levels of risk within your backlink “portfolio”. Introduction to Link Risk... Read More
To Do’s for Effective Retargeting Campaigns

To Do’s for Effective Retargeting Campaigns

Retargeting is a powerful digital marketing tool that can help you keep your brand in front of the bounced traffic after they leave your website. But you can experience its power only when campaigns are run correctly, that way you can earn brand lift and ROI. Let us have a look at some best practices that will help you craft retargeting campaigns: 1. Frequency Caps Overexposure results in falling campaign performance, a prospect may ignore your ads completely, or they may begin to... Read More
Mobile SEO: Prompting Facts for Digital Marketers

Mobile SEO: Prompting Facts for Digital Marketers

World has gone mobile, everywhere we see people hooked up on their smartphones or a gadget. Why wouldn’t they do so? Especially when smartphones has the capabilities of a personal computer where in almost every transaction can be easily done online. These trends are the clear indication of how the world has truly gone mobile, with smartphones and tablets becoming equally primary media channel as laptops and desktops for getting all kind of information. Also these facts indicate... Read More
Metrics To Track And Boost Your Email Marketing Campaign

Metrics To Track And Boost Your Email Marketing Campaign

Every marketer has long understood the power of email marketing. And now that you’ve mastered building your email marketing database and producing compelling EDMs, digging out the finest ways to track and measure success over time is pivotal so that you can iterate you email campaigns. Below are few most important email metrics to measure and also you can find out how you can interpret your results to create more encouraging email marketing campaigns and help deliver targeted leads... Read More
How B2B Marketers Can Measure Content Effectiveness?

How B2B Marketers Can Measure Content Effectiveness?

Content marketing is gaining growing significance and marketer’s confidence in 2018. A report by Smart Insight showed that Content marketing was voted the top marketing activity to drive commercial results. Although this is good news for content marketers but at the same time, they need to understand the level of competition they are going to encounter and the need to create a focused plan is of prime importance. 50% of B2B enterprise marketers cite the inability to measure content... Read More
Enhance Your Decisions with Online Marketing Metrics

Enhance Your Decisions with Online Marketing Metrics

When starting out, in business digital marketing campaign the weak area is often analytics. The marketing decisions are mostly based on hunches and predictions. This may lead to failure even if you are getting everything right. To overcome this issue there are some solid metrics which helps in removing unpredictability. And if you are just starting out or you need to overhaul your existing strategy, get yourself familiarised with following key online marketing metrics that will guide... Read More