Earn Big Bucks with Smart Mobile Advertising

Earn Big Bucks with Smart Mobile Advertising

Those days are long gone when mobile advertising just meant banner ads which aimed at no one in particular. But now ad targeting and delivery has become much more strategic, and ads have also become much more engaging and creative. With this growing effectiveness of ads and consumers attention shifting from TV to mobile apps, the mobile advertising opportunity is assured to grow beyond expectations. Brands that underestimate the power of mobile advertising do so at their peril. But... Read More
Increase engagement with New Gmail ‘Inbox’ and Outlook Mobile Apps

Increase engagement with New Gmail ‘Inbox’ and Outlook Mobile Apps

About half of the email users are now opening their emails on mobile devices, with this increasing engagement on mobile devices major email providers like Gmail and Outlook are continuously launching new mobile apps and upgrades to make reading, writing and organizing emails easier and quick. Outlook recently raised curtains introducing its new mobile application for iOS and Android users in an effort to be the primary email app for users on the two largest mobile software platforms.... Read More
The After effects of Google’s “Mobilegeddon”

The After effects of Google’s “Mobilegeddon”

“Mobilegeddon” the major update to Google’s search algorithm rolled out on 4/21/2015. This mobile-friendly algorithm update by Google penalized websites that did not provide a positive user experience for mobile users via effective & responsive mobile site. For marketers worldwide, that translates to ranking changes and for ecommerce marketers, this means changes in visits, orders and gradually revenue. The changes are perceived to be positive or negative based on site’s... Read More
Tips to Craft a Favourable Mobile Advertising Experience

Tips to Craft a Favourable Mobile Advertising Experience

Discussions has now shifted from ‘why’ advertising to ‘how’ advertising. Everyone is well verse with the reason behind adopting advertising, what’s important today is doing so while maintaining a smooth and engaging user experience.  Find out how you can craft a favourable mobile advertising experience, successfully turning ad formats into app features.   1. Variegate your ad formats   When introducing mobile ads into your app, the intent should... Read More
How to Escape Mobile Ad frauds

How to Escape Mobile Ad frauds

Before beginning with today’s blog, let’s see some figures revealed from a study a by US-based mobile marketing company Tune:   •India represents 7.4 per cent of the world’s mobile app ad clicks, which is a 164.3 per cent increase in one year.   •In India, 5.5 per cent of the consumers installed an app after clicking on ad, which represents a 139.13 per cent increase in one year   •India is the fastest growing region compared to markets like... Read More
Think different Stay Innovative; possible ways to Get Users market your Mobile APP

Think different Stay Innovative; possible ways to Get Users market your Mobile APP

With the technology evolving ever second in the world, Mobile App development is one of the fastest growing industries. As the number of mobile and smart phones is increasing day by day, businesses are developing innovative mobile apps to attract target audience.   Now let’s figure out the hardest part of building a mobile-first startup,distribution which means reaching out to target customers for enhancing App growth. And the sad part is even after developing good and... Read More
6 Reasons Why to Invest in Mobile App Development

6 Reasons Why to Invest in Mobile App Development

Mobile app for many businesses is no more a choice, in fact, many customers now expect a business or brand to have its own dedicated mobile app. Mobile apps are developed for all kinds of operating systems from Apple, Android, and others. This helps you in creating better brand awareness and loyalty amongst a vast number of existing and potential customers. Having a mobile app adds to the soundness of the brand and also, it has become a necessity to avoid falling behind your... Read More
Digital future bids a promising future for Mobile App Development

Digital future bids a promising future for Mobile App Development

To begin with let’s understand what’s Mobile App Development, it is the set of processes and procedures involved in writing software for small, wireless computing devices such as smart phones or tablets. Taking a simple example, nowadays we use mobile apps for ordering pizza, getting directions, playing games, news and weather updates, social networking, etc. When people have smart phone in their hands, they are technologically equipped having answers to everything on their... Read More
Right Projection is What Makes the Difference ; Understanding ORM

Right Projection is What Makes the Difference ; Understanding ORM

Generally, when we wish to know about a product or entity, the first thing that strikes our mind is Internet. Google being the most preferred search engine turns to be the first choice for people interesting in fetching any info. Every day, over one billion names are searched on Google and based on the available information people make judgements about the concern or brand they are looking for. According to an international report, 45% of people who found something negative on Google... Read More
The Importance of PPC Agency in Internet Marketing

The Importance of PPC Agency in Internet Marketing

The business world is populated with several latest means of marketing and PPC is one such popular tool which has acquired a stable position in the market. Pay per Click or PPC as the name suggests is paying for the advertisement every time it gets a click in the Internet. Who pays and to whom? The advertiser has to par a nominal amount to the search engine channels like Google. PPC Agency across the globe has become synonym with SEO tools and this one is an essential one which... Read More