What Not to Do while Planning Digital Marketing Campaign

What Not to Do while Planning Digital Marketing Campaign

With rapid advancement and dynamic changes in technology, it is definitely hard to keep up the pace in market with the same old budget. Well this realization is not held awaited for long as a report on Marketing Budget 2015 revealed that 77% marketers are of view that they intend to increase their budgets in 2015. This shows a significant increase of 8% since last year. Major digital marketing strategies comprises of visual marketing, mobile marketing, and online marketing tactics... Read More
Online Marketing Reaches for New Milestone in 2015

Online Marketing Reaches for New Milestone in 2015

Online Marketing is not that very old that is seems considering the kind of contour it has acquired in past few years, but the place it has reached today is none other than the centre of marketing and termed as digital marketing. Commenced actually around 2013, it took momentum in 2014, when the thousands of enterprises, SMBs and start-ups started pouring budget into it. The businesses now are dedicatedly focusing on digital marketing, which is growingly being embraced by enterprises... Read More
Effective ORM to Bolster User Confidence

Effective ORM to Bolster User Confidence

We talk a lot about Online Reputation Management, indeed it’s very important. As today’s organizations and individuals are at the mercy of 24/7 internet media. Unflattering news, reviews, pictures, and even outright lies can be posted instantaneously and dispersed throughout the online world swiftly. It takes a lot of time and effort to build a positive awareness about a brand and further maintaining the online reputation. And just like in the physical environment reputation is... Read More
Mobile SEO: Prompting Facts for Digital Marketers

Mobile SEO: Prompting Facts for Digital Marketers

World has gone mobile, everywhere we see people hooked up on their smartphones or a gadget. Why wouldn’t they do so? Especially when smartphones has the capabilities of a personal computer where in almost every transaction can be easily done online. These trends are the clear indication of how the world has truly gone mobile, with smartphones and tablets becoming equally primary media channel as laptops and desktops for getting all kind of information. Also these facts indicate... Read More
Adopt Proactive Approach towards Online Reputation Management

Adopt Proactive Approach towards Online Reputation Management

A smart brand today, embraces online reputation management or risk losing revenue and brand prestige. Many marketers and business owners don’t realize the importance of ORM. For an estimate of 45% of ecommerce transactions search is the primary option and many of these may be brand specific. So if you are not leveraging ORM to build your brand reputation then you may be losing a great deal of business. Google Search is now deeply nested in every aspect of commerce and brand... Read More
Importance of Online Reputation Management

Importance of Online Reputation Management

It takes years of hardship, dedication and perseverance in building a positive repute of a company. Having a good reputation in the market gives a ground to thicker relations with the customers based on trust and credibility. Now, let’s head towards the online reputation of a business, how important is the online reputation of a business in today’s scenario? Or let’s put it simply. Why is Online Reputation Management Important?   Online Reputation Management (ORM)... Read More
Project your business your way with Online Reputation Management

Project your business your way with Online Reputation Management

Even if you have a professionally designed website full of niche content, it doesn’t necessarily qualify you for having an excellent web prominence. With the rise of social media, businesses and professionals must establish a social presence on Facebook, Twitter, and YouTube while also maintaining a blog to establish a connect. However, adding these new avenues to your business requires a whole new list of responsibilities which would need to be regularly updated if you target to... Read More
Businesses should prioritize on Reputation Management to bridge the gaps

Businesses should prioritize on Reputation Management to bridge the gaps

Shaping a business idea into an identity takes a lot of hard work and years of persistent effort but imagine a situation where even after achieving a considerable stature you still lack behind your competitors and are unable to understand the gap. You are consistently providing excellent services to your existing customer, but your business still struggles to fetch greater results. Finally, after a lot of researching and digging,you acknowledge that your company has some very negative... Read More