How to go about Programmatic Targeted Units

How to go about Programmatic Targeted Units

Online Media Buying is a major digital marketing activity that derives targeted traffic to one’s website and secures best possible value for that advertisement. The major task in media buying lies in price negotiation and placement of ads. All of us see various banner ads while we are surfing any website or webpage it is all media buying where advertiser buy a time and space for the purpose of conveying its marketing message. May be it sounds complicated to you, do you want to learn... Read More
Effective ORM to Bolster User Confidence

Effective ORM to Bolster User Confidence

We talk a lot about Online Reputation Management, indeed it’s very important. As today’s organizations and individuals are at the mercy of 24/7 internet media. Unflattering news, reviews, pictures, and even outright lies can be posted instantaneously and dispersed throughout the online world swiftly. It takes a lot of time and effort to build a positive awareness about a brand and further maintaining the online reputation. And just like in the physical environment reputation is... Read More
Effective Programmatic Buying in 2015

Effective Programmatic Buying in 2015

With the objective of connecting with right people at right time, more and more brands are gripping upon programmatic buying to deliver relative and engaging experience, ultimately earn brand preference. Brands spend a great deal of time to understand people’s motivation – what drives them. But the question rises as to how do brands make sure they are reaching right audience at right time? This is where programmatic buying to a sufficient extent comes into action. Below are few... Read More
To Do’s for Effective Retargeting Campaigns

To Do’s for Effective Retargeting Campaigns

Retargeting is a powerful digital marketing tool that can help you keep your brand in front of the bounced traffic after they leave your website. But you can experience its power only when campaigns are run correctly, that way you can earn brand lift and ROI. Let us have a look at some best practices that will help you craft retargeting campaigns: 1. Frequency Caps Overexposure results in falling campaign performance, a prospect may ignore your ads completely, or they may begin to... Read More
The After effects of Google’s “Mobilegeddon”

The After effects of Google’s “Mobilegeddon”

“Mobilegeddon” the major update to Google’s search algorithm rolled out on 4/21/2015. This mobile-friendly algorithm update by Google penalized websites that did not provide a positive user experience for mobile users via effective & responsive mobile site. For marketers worldwide, that translates to ranking changes and for ecommerce marketers, this means changes in visits, orders and gradually revenue. The changes are perceived to be positive or negative based on site’s... Read More
Programmatic Buying: Leading Facts and Figures

Programmatic Buying: Leading Facts and Figures

Fully understanding Programmatic Buying can be tough for beginners and even veterans of the industry but we have already shared good strategic process of how it works – Pick, Match, Trigger, Track and Repeat. Usefulness of Media Buying need not to be explained- Unprecedented control over you message in the online space, Real-time adjustments are possible, you can target your consumers directly and it also helps you to find out results quickly.   Few programmatic facts and... Read More
“Must-know” things about Programmatic Buying

“Must-know” things about Programmatic Buying

The advertising industry is on a walk toward digitization and automation. Plenty of marketers are buying digital ads without speaking to any human at a Digital marketing company and print and TV ads might not be long ways behind. Programmatic media buying or automated buying is growing not only because it makes ad transactions more proficient but since it can make them more effective, as long as the right data is applied. Here are 10 things you should know about programmatic media... Read More
Decoding the concept of Programmatic buying for beginners

Decoding the concept of Programmatic buying for beginners

Programmatic buying is an advanced form of online advertising often regarded as the future of virtual advertising. It’s another form of ad buying, but surely not the beginning of the end for all manual processes in digital advertising. Let’s discuss in detail what exactly does programmatic buying mean: Basically there are two types of programmatic buying decreed by the the Internet Advertising Bureau (IAB): programmatic direct and programmatic RTB   Programmatic Buying:... Read More