Digital Marketing Ideas Pharma Companies Should Try
Healthcare marketing is an odd industry, but the challenges are unbelievably exciting and the rewards are exceptionally great.
Phamaceutical brands can increase the effectiveness of their marketing by using digital and integrated marketing as a tool. They can reduce their overall spend and change the way their sales channel operates. On this page we are suggesting few ideas that pharma companies can use smartly and improve their marketing.
- Add ratings and reviews to your website: Every other industry has realized that it is critical to build trust with visitors as it shows authenticity. It turns out that regular updates of reviews and ratings increases the site traffic, conversion rate and average order value.
- Allow patients to share their history with Google Health: You can become a Google partner and can allow patients to share their history. With the help of Google health patients can directly export their prescription history directly from your site to Google health record.
- Install Google friends connect: A simple way to add a bit social media to your website without going too far. With this visitor can join your site which in turn adds your site to one of their friends’ site. They can comment on your site and quickly and easily can share with their friends.
- Build your online reputation: In present scenario online reputation management has become a very important issue for any business. It is only company’s brand image because of which people will look at a particular brand. Company’s good name in the market act as a marketing tool for it.
- Implement Open ID on your website wherever you require registration: As people have become tired of having different username and IDs on thousands of sites. Validated single username and password helps them to access to any site that supports Open ID.
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