Web Data Analytics;Five tips to do it the smarter way
Web data analytics basically refers to analyzing the complete data of a website from the perspective of understanding optimizing the complete web usage. It is one of the most important tools that are used in market research. This tool is great for measuring the results of several marketing campaigns lead by the company. Web analytics fetches the complete information about the number of visitors who visited the website and also the accurate number of page views per day. This tool majorly helps in gauging traffic and helps the organization to gain popularity. It is best used for deep & accurate market research.
1. In-Market Segments helping in understanding the requirement of visitors
Get the complete report of behavior data of your website. In-Market segment gives a broad view of what your visitors are interested in. This ace tool helps the marketer to get a stronger sense of who the real cookies are for your website.
It helps in identifying the product-purchase interests of the daily visitors of your website. In-Market segment provides a clear view about what are your visitors frequently and actively researching and purchasing from your website. Knowing about your visitor’s favorites can help the marketer to grow its traffic and sales. It helps in influencing the marketing and advertising strategy such as; ad content, ad targeting and many more.
2. Google Analytics Shortcuts
There are n number of ways for analyzing a website completely. You can use multiple numbers of shortcuts and get faster access to most often used reports. The shortcut feature is exactly on top of every GA report, in the gray bar directly under the name of your report.
Shortcuts work according to your applied settings, which makes it easy for you to report every time without reconfiguring it. The settings like adding an advanced segment or a new metric stay the same as per the applied shortcuts until you change them manually for another report.
3. Custom Dimensions and Metrics
Custom dimensions and metrics are one of the most powerful ways to send custom data to Google Analytics. Web developers can measure accurate differences between authors of the pages, logged-in and logged-out users of the website, any activity on your website via custom dimensions and metrics.
Configuration plays a vital role when we talk about Custom Dimensions and Metrics. Once you are through with the configuration process, it will automatically assign you a unique index. That index guarantees to identify and differentiate one custom dimension or metric from another.
4. Pan-session Analysis
Pan-session analysis is one of the favorite tools of Google Analytics. It provides the accurate figure of multiple visits by the same person on your website. It works tremendously for every website and is considered to be one of the most powerful ways that helps in understanding your visitors.
It lends you with the power of shifting your marketing strategy according to the need and requirement of your customer. It helps you keep up with the expectations of your visitors. You can derive the complete scenario from the analysis, this helps you for further optimization as per the conversion rate of your website.
5. Assisted Conversions
The Assisted Conversions report is a summary of all the roles and contributions that are required for the successful working of your channels. A channel plays three roles in the path of conversion:
Last interaction is the interaction that immediately precedes the conversion.
Assist interaction is any interaction that is on the conversion path but is not the last interaction.
First interaction is the first interaction on the conversion path; it is the main assist interaction.