Get Results with Enhanced Lead Generation Campaign
There are approximately 2.5 billion people online as indicated by the 2014 Global Digital Statistics, Stats & Facts report. Just imagine tapping into this vast market. Entrepreneurs are majorly seeing their business opportunities in the online marketing world and rely on innovative ways to market and promote their brands, products and services. And among the most important tools of marketing include the several digital marketing methods and techniques for generating traffic to their websites and other online pages. However, even if your website is getting large traffic on regular basis but none of them is helping you generate business or revenue, then all your traffic generated and efforts behind that are of no use.
Your goal in digital marketing should not only concentrate on generating higher traffic but also quality traffic that converts into leads, this could lead to ultimate success. Let us discuss some of the proven and tested lead generation ideas that will deliver results.
- Optimize your website for lead generation
To do the efficient optimization of your website, you need to find out answers to questions like: What your site is all about? What it can do to help people solve their problems? And provide for what they need. According to Nielsen Norman Group, people will leave the site within 10 to 20 seconds unless they find something of their value. If you succeed in this area, it means your website will get more targeted audiences signing up to the contact form for information on what they are looking for.
- Make social buttons visible on your page
70% of marketers were actually able to get new customers from Facebook. This indicates that placing a social button on your website on a strategic location could fetch you quality leads. Another thing is turn your regular readers into social media ambassadors and your content into viral lead generation machines.
- Raise the bar with your freebies
Free giveaways means getting contact information of people visiting your website as they fill the form. Software and apps can really be great examples or may be access to a resource library in your website where they can return to on regular basis and get something they can use.
- Add an element of scarcity into your offers
Here we are talking about one time offers, which can be offered on a regular basis may be once in a month. But your offers should come with an expiry date and convey this to your targeted audience well.
- Offer limited edition eBooks and white papers
Another limited time period offer you can giveaway to your audience is premium eBooks and white papers which are not easily available online. Publish limited edition version of these premium items for a limited number of downloads. This can generate considerable amount of additional and quality leads.
- Offer industry research report
IT executives still rely heavily on industry reports from market research firms for planning and purchasing decision. This is specifically for B2B companies which can attract larger audience through this technique.
- Conducts contests
People love to participate in contests because of exciting prizes, enticing price offers or just for the competitive part of it. Integrate the contest with your lead generation system like a survey or sign-up form. Offer premium items as prizes and make sure your audience know how special your prizes are.
- Conducts webinars
Webinars are one of the top four methods for generating high-quality leads for B2B marketers. You can share your expertise on a certain topics, or invite another speaker to share something related to your industry and niche that your target audiences will find very useful or interesting.
- Leverage on power of video
A lead generation campaign tied up with a viral video which will take the target audience to a sign-up page before they can watch it. This can generate highly targeted and valuable leads for your digital marketing campaign. Video testimonials generate positive responses from consumers, making them stay longer on a website.
10. Beef up your content marketing and blogging platforms
Changes with search engine algorithms placed a shift in focus towards content and social signals. Create high quality content for your audience and also employ content-focused activities on social media channels like blogging, Pinterest, Google+ and various others. You will surely get targeted and valuable leads by using social media channels.
Lead generation is an important part of any business, whether traditional brick-and-mortar shops or emerging online enterprises. Without leads no business can survive, so it is necessary to keep a constant flow of quality leads that will generate additional business and revenue for your business.