Remain Safe from Google Penalty via Link Risk Management
Since the launch of ‘Penguin’ update, numerous sites around the world have been penalized and virtually vanished from the world of Internet. Webmasters continue to search for more efficient and effective ways to keep their sites from getting penalized as Google continually keep on re-defining what constitutes a “good” link. One integral concept that gives a solution to this problem is managing the levels of risk within your backlink “portfolio”.
Introduction to Link Risk Management
Risk management for your links is both an ongoing process and a mindset. It is a natural outgrowth of the changes that have affected SEO in the last few years. SEO is more than just an investment in improving search ranking; it is the primary way to protect your internet assets. We are not talking about a single direction activity where you can clean up your past mistakes and get set for future- risk management SEO and links entails assessing the risk of potential new links, as well to protect your website from any additional harm. Link risk management include:
Must read: SEO moving beyond keywords
1. Recovering your website from Google penalty
Whether you were hit by Google manual or algorithmic penalty, it is possible to recover. Make use of Google Disavow Tool- find all the poor quality backlinks, put them in disavow file, and upload it to Google Webmaster Tools. Your site should recover and will get some visibility and visitors after some time. It look simple although, but in practice it may take hours of time and efforts. And possibly could extent to months if you disavow attempt is rejected. Below is the process for recovery:
Step 1: Collecting Backlinks
To collect and summarize all the links, make use of multiple tools because Google Webmaster Tools backlinks information isn’t comprehensive and analyzing just those links will never get you penalty free.
In case of multiple tools, each tool covers different parts of the link graph. So it is recommended to download links from all the sources like Link Research Tools, Majestic, Ahrefs, Bing and Google Webmaster Tools. Download links from all these sources and purge duplicates before analyzing each link.
Step 2: Analyze each Backlink
Firstly learn which links violate the Google’s Webmaster Guidelines on linking. If you have just a few hundred backlinks you can check them manually, but the problem occurs when there are thousands or even millions of them. There are tools available for automating this process like Link Detox from Link Research Tools. After that take a sample lot and do manual analysis for confirmation.
Step 3: Eliminate Low-Quality Links, Disavow the Remaining
After you have put together the risky backlinks, make efforts to get those links removed from their respective websites. You can do that manually or reach out to Webmaster Tools. After all the clean-up session is done, put the remaining ones in a file and ‘Disavow’ them using Disavow Tool. Once you’ve put together a list of “risky” backlinks, you should make every effort possible to get those links removed from their respective websites. This could mean manually removing links over which you have control, or reaching out to webmasters to remove links over which you do not have control.
Step 4: Wait for Google’s Response
If you have received a manual penalty, you will have to file a recommendation request and wait for some time (several weeks or months). And if you were hit by Google algorithm penalty, then wait for next algorithm update.
2. Protecting from Bad Backlinks and Negative SEO
To keep your website safe and Penguin-proof, proactively engage in proper link risk management. This means keeping track of your backlink profile, regularly checking it for new links and removing and disavowing faulty links and staying away from negative SEO.
3. Building Safe Backlinks
In addition to disavowing and removing links, you must also build or attract new links. Building links that are supported by Google is often a lengthy task. But if you don’t want get penalized never go for shortcuts like depending on SEOs built links that gives ranking in short time. Instead follow the techniques like:
(a) Create and promote good content, business models, products or services, new stories, etc.
(b) Find out your competitor’s strong and healthy links.
(c) Analyze the backlinks and places from which to get a link using professional tools.
A good SEO will know when to disavow or undisavow a link. For a given sub-domain, you can have only one disavow file in Google’s Disavow Tool, but you can change it whenever you want. A backlink is like a living organism, yesterday it was bad but tomorrow it could be good because web changes constantly. So keep reviewing you website links to protect it from getting penalized. Check out one of our post to know SEO trends in 2015 that will influence your SEO planning.