How Instagram is heating up the market scenario

building-busines-with-instagramThere is absolutely no denying that social media is a sure fire way of connecting your business to your customers, the public and the community. With Facebook, Twitter and Linkedin being the most popular platforms harnessed by business, let’s take a look at one of the most visual and obscure medium for many business out there – Instagram. While it has just turned three years old with 150 million users on the platform, 16 billion photos shared and 1 billion likes happening each day, the photo sharing and editing platform is one of the most engaging channels on social media.

To get most out of your instagram for your business here are some strategies that can be used to manage your instagram account:

1.)    Product showcase: with a huge amount of active users it can be a great platform to showcase a new product line or offering with some great pictures or campaign material such as logo, screen shots or banners.

2.)    Be consistent with your post: don’t go more than a week between posts , you might be forgotten about, once you are in routine it’s easy to post frequently.

3.)    Hello hashtag : Do you remember the whole #nomakeup campaign which raised the millions for cancer research. It’s a brilliant example of right use of hashtag.  Organisations can use hashtag across different campaign on twitter and now on Facebook .The idea is that people can connect across the platform by using a pre assigned hashtag.

4.)    Your office and work culture: It’s a great way to showcase your office: it’s a great way to share what makes your operation so special. Sharing social things like brainstorming sessions, teambuilding exercises gives insight into the pulse of your organisation.

5.)    Feature customers: customers can be the greatest advocate for your company. Create a hashtag for your customers and repost their photos, host contests, and respond to their comments.

6.)    Provide demos and tutorials: Instagram video is an additional feature that allows users to post up to fifteen seconds of videos, which is just long enough to demonstrate a cool new feature.

The key to generate success with instagram for B2B is interesting visual content. For generating B2B leads instagram might not be the best platform, but it might be the best forum to showcase your positive, active work culture, products or services. But there is no denying that instagram is big and offer great rewards when done just right.

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