How to revise your demand generation strategy

Generating demand is a holistic activity that spans the buyer life cycle. It is not a single tactic at the top or bottom of sales funnel. Marketing expert indicates that 80-90% of prospects who engage with a brand are not ready to buy for initial one year. It is very important for today’s marketers to educate buyers and nurture the relationship to maximize customeronline-lead-generation-ths’ lifetime value. Below are some suggestions for marketers to revise their demand generation strategy.

  1. Educating the buyer: It is very vital to provide the customer the right information at the right time to propel the buying process forward as efficiently as possible.
  2. Optimizing the marketing /sales funnel: Ensuring that the combination of marketing and sales interactions ultimately converts demand potential into revenue as efficiently and sustainably as possible.
  3. Nurturing the relationship between buyer and company/brand: Understanding that modern buyers ever more don’t need a sales person between you and your company/brand, but yet they still need to have a relationship with you.
  4. Qualifying the leads: Fora successful campaign or program it is essential to qualify the information to be shared regarding the product or service, every potential lead should be religiously followed upon.


ADG’s B2B lead generation segment helps companies to garner qualified leads that can contribute to obtain maximum ROI from marketing within time and resources parameters. We have a team of professional and dedicated experts which possess immense knowledge in this domain. We are a leader in providing digital marketing solutions our clients. The entire process is undertaken by our experts with utmost detailing and in the most professional manner.

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