Ideas that can drive your software development strategies

Ideas that can drive your software development strategies

The main factor that has to be kept in mind before marketing your software in the market is to develop a clear cut strategy of how your business is going to start and what all things will be there in your product which will help you keep your product apart/up from all the competitors present. There are many software development agencies in Delhi which all have good strategies to boom their marketing.


  1. Program The Programmer – The most important thing to keep in mind is to tell the developer about what we are looking for in the software and whom it will cater to, so that they have a clear idea about what has to be designed and delivered. This will keep them all on the same page and will have an idea of how to get it started.


  1. Get Set Go – Just don’t wait for all the programing to be done in order to release your software.

Thousands of codes have to be written in developing any software so don’t waste time waiting, just release the initial version of your software and then keep on updating it. This will allow you to check the bugs in real time as well. As soon as you solve the bugs the customer will get an idea that you are very much dedicated towards your work and continuously working on getting it solved.  This will also make customer think that we value them more and are doing every possible thing to make them happy/satisfied.



  1. Let Us Know – Getting opinions/advice from the customer who is using your software is of great value. Such software development agencies gain prospects for long time. We also can ask for their opinions as how did they like the software and what according to them can be improved as this will make them feel good that you care for them, for e.g. how good it will be if you get an email from the developers of Snapchat asking you how did you like the update and did you like it.


  1. Mobile Is The New You – Now a days people are using mobile for everything whether it be small or a big thing mobile is the new trend. Keeping the software accessible from all devices is a better way for having more customers and will help you stay ahead of your competitors as well. For instance you can tweet for the upcoming updates, ask for opinions etc.


Read: Optimize marketing with CRM


  1. Attract By Giving Offers – Free Trial Period / Limited Period – People don’t like to pay for something which is new in the market or rather say, they hesitate paying money for something new, so attract them by giving free trials. Many software development agencies might do mistake but it can help you in many ways such as you will get to know how your product is being accepted in the market, whatever may be the feedback it will be by the actual user of the software and whether positive or negative feedback both will help you to march your product in the right direction. And after all, the main motive of the product should be getting a name in the market, once this is done all the negatives can be converted into positives with the help of your super talented techies.


Every software development starts well before the actual development of the software, it has to be well thought, well communicated, well designed and then well executed.


ADG Online Solution is a Digital Marketing & Software Development agency in Delhi, empaneled with Govt of India.