Importance of Online Reputation Management
It takes years of hardship, dedication and perseverance in building a positive repute of a company. Having a good reputation in the market gives a ground to thicker relations with the customers based on trust and credibility.
Now, let’s head towards the online reputation of a business, how important is the online reputation of a business in today’s scenario? Or let’s put it simply.
Why is Online Reputation Management Important?
Online Reputation Management (ORM) is an essential digital marketing tool which helps to project a positive and impactful image digitally. Everyone around the world turn to Internet as first preference, to fetch information regarding any person, thing, organization et al.Professionals look out for potential employers online, consumers judge companies by their reviews on the Internet, electronic gadgets are purchased according to their ratings, similarly consumers/buyers today mark an impression of any organization big/small with its online reputation. Considering the importance and impact, individuals and businesses must become proactive about their online reputations.
A negative listing on Google, Yahoo, Bing Yelp, Citisearch, Yell, Thomson Local or on any of review sites could seriously impact your reputation which inturn can hamper your opportunities to grow and prosper.
Some Online Reputation Strategy used by online marketing agencies to build a positive image:
Marking a presence on social networks:
Having a digital presence on social networking sites allows a company to project the factual details about its accomplishments and products correctly.Social media and social networking websites are the most powerful tools for building an online reputation. One can have profiles registered on social networks like Twitter, Facebook, LinkedIn, YouTube, Flickr et al. Other popular social networking websites include Digg, Delicious, Gather, Mashable, Plaxo, StumbleUpon and MySpace.
Must have an online identity beyond social media:
Creating and managing professional blogs on blogging websites can help in staying alive online.If you make it a regular practice, the blogging will help you rank higher on search engines.
Stay connected and monitor your online reputation regularly:
It’s highly important to keep a check on your viral presence and whether or not it is up to the mark or something negative needs immediate addressing. There are many online tools which can allow you to keep a check on your and even your competitors reputation. Even, through a Google Alerts account, you receive emails whenever the engine indexes a new website related to your particular search string.
Keep promoting good and positive content:A very helpful way to protect your online reputation is by promoting positive content in form of articles, blogs, press releases, so that we can ensure that there is good content from our end to enhance the chances of getting picked by search engines to fetch.