Leveraging ROI From Online Media Buying

Generate more conversions and invest in only qualified leads with ADG’s Online Media Buying Services. online-media-buying-services
ADG has extensive expertise in Online Media Buying for many blue chip accounts. Our team at ADG Online Solutions works deliberately on specific requirements of clients that match with their business objective. Online Media Buying starts from the very first phase that is Media Planning itself.

ADG’s Media Planning Process
We instantiate our planning process by defining target audiences and their online behavior. Effective mapping of online behavior of target audience with company objective results in a competitive strategy. Our team closely works with conversion pathways from which targeted audience can be brought into Lead Generation Funnel.

Every emerging business idea needs to be driven effectively through a profit centric Media marketing plan. ADG is one roof solution for integrated media buying solutions. We at ADG fully understand need of healthy dialog between brand and target audience. While serving Online Media Buying to our clients, our core believe is to maximize the reach to more targeted customers.

How do we do it?
We work on a 3 -Tier Strategy while serving Online Media Buying Service. ADG team closely works with these 3 Micro strategies which keeps us apart from other Online Media Buying Agencies.

Behavioral Targeting
The term itself clearly defines meaning of this terminology. It means to group people or visitors showing certain indicated pattern or behavior while visiting on a particular website or page. Whenever a consumer visits a website page, a set of information is collected like pages visited, visit duration, links clicked, search query fired etc. Now this information is used for proper segmentation of target audience.

Contextual Matching
This methodology is used in tapping exact targeting of audience. When a visitor visits a page then that particular visitor is exposed to those ads only which are categorized in similar interests of that website only.
We at ADG follow this micro strategy of exact targeting for visitors.

Creative Messaging
Till now we have come to way of taping the target audience but, now it’s time to Call-To-Action, We at ADG follow a creative and responsive way of Call-To-Action. Using a variety of messaging technique like flash, rich media and video create a compelling urge to click on the banner ad or display ad hosted on publisher’s site

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