“Must-know” things about Programmatic Buying
The advertising industry is on a walk toward digitization and automation. Plenty of marketers are buying digital ads without speaking to any human at a Digital marketing company and print and TV ads might not be long ways behind. Programmatic media buying or automated buying is growing not only because it makes ad transactions more proficient but since it can make them more effective, as long as the right data is applied.
Here are 10 things you should know about programmatic media buying:
Not only for direct response anymore: Programmatic media buying systems now have entry to some traditional TV inventory and a lot of ad time in “over the top” TV delivered by the means of web, making this increasingly attractive to brand marketers.
Data is still the king: Marketers can use programmatic buying to fan advertisements across the web and then, mid-campaign, analyze what’s working best in terms of geographies, times of day, audience segments, publishers et all to narrow their target accordingly, so they’re paying only for highly effective ads.
Mobility is a major issue:The behavioral targeting capacities of programmatic systems are majorly tied to tracking cookies, a major problem when it comes to mobile, where cookies are ineffective.
Fraud is still a problem:All the businesses talk about battling fraud doesn’t seem to have removeit. The programmatic buying ecosystem is especially vulnerable susceptible to a fraudulent practice called “URL masking,” in which a publisher lists its website in the ad exchanges as another, usually more reputable, website entirely. The buyer has no clue where the ads are actually running.
The major players are set: Marketers should not expect to see a big, new programmatic technology company pop up anytime soon.They are just banner ads: A few brands have stated that they plan to move all their display-ad spending through programmatic channels. And that lead to technology players to build functionality that permits brands to buy more than standard banner advertisements.
There are many digital marketing companies in Delhi who help brands for starting their programmatic busying campaigns. But for best results of the money you want to invest, go to the best agency. ADG online Solutions is one the best Digital marketing agency in Delhi.