To Do’s for Effective Retargeting Campaigns

Retargeting is a powerful digital marketing tool that can help you keep your brand in front of the bounced traffic after they leave your website. But you can experience its power only when campaigns are run correctly, that way you can earn brand lift and ROI. Let us have a look at some best practices […]

Get Results with Enhanced Lead Generation Campaign

There are approximately 2.5 billion people online as indicated by the 2014 Global Digital Statistics, Stats & Facts report. Just imagine tapping into this vast market. Entrepreneurs are majorly seeing their business opportunities in the online marketing world and rely on innovative ways to market and promote their brands, products and services. And among the […]

How B2B Marketers Can Measure Content Effectiveness?

Content marketing is gaining growing significance and marketer’s confidence in 2015. A report by Smart Insight showed that Content marketing was voted the top marketing activity to drive commercial results. Although this is good news for content marketers but at the same time, they need to understand the level of competition they are going to […]

Adopt Proactive Approach towards Online Reputation Management

A smart brand today, embraces online reputation management or risk losing revenue and brand prestige. Many marketers and business owners don’t realize the importance of ORM. For an estimate of 45% of ecommerce transactions search is the primary option and many of these may be brand specific. So if you are not leveraging ORM to […]

The After effects of Google’s “Mobilegeddon”

“Mobilegeddon” the major update to Google’s search algorithm rolled out on 4/21/2015. This mobile-friendly algorithm update by Google penalized websites that did not provide a positive user experience for mobile users via effective & responsive mobile site. For marketers worldwide, that translates to ranking changes and for ecommerce marketers, this means changes in visits, orders […]