How to Escape Mobile Ad frauds

Before beginning with today’s blog, let’s see some figures revealed from a study a by US-based mobile marketing company Tune: India represents 7.4 per cent of the world’s mobile app ad clicks, which is a 164.3 per cent increase in one year. In India, 5.5 per cent of the consumers installed an app after clicking […]

4 Reasons that Justify the Need of Different Content Approach for B2B and B2C Brands

Content Creation has become a pervasive dimension to succeed in the world of internet marketing but marketers need to understand the distinct and fundamental differences in B2B and B2C marketing. What works for one usually doesn’t work for other. Below are some of the differences marketer need to consider while creating content for B2B and […]

4 Steps to Optimize Marketing with CRM

When your company interacts with your customers the process can involve various people within both organizations by making use of a variety of methods. And the vital tool that is utilized in this process of communicating with customers that has the potential to serve the best service experience possible is Customer Relationship Management. Typical CRM […]

Programmatic Buying: Leading Facts and Figures

Fully understanding Programmatic Buying can be tough for beginners and even veterans of the industry but we have already shared good strategic process of how it works – Pick, Match, Trigger, Track and Repeat. Usefulness of Media Buying need not to be explained- Unprecedented control over you message in the online space, Real-time adjustments are […]

5 Steps to an Amazing Email Marketing Campaign

With over 210 billion emails being sent every day, email marketing is still a preferred method of brand communication for 48% of consumers/subscribers and the tracking is also important for improving performance and user engagement. Email marketing has become one of the most effective tools with the amount of small businesses using it to market […]