How B2B Marketers Can Measure Content Effectiveness?

Content marketing is gaining growing significance and marketer’s confidence in 2015. A report by Smart Insight showed that Content marketing was voted the top marketing activity to drive commercial results. Although this is good news for content marketers but at the same time, they need to understand the level of competition they are going to […]

Adopt Proactive Approach towards Online Reputation Management

A smart brand today, embraces online reputation management or risk losing revenue and brand prestige. Many marketers and business owners don’t realize the importance of ORM. For an estimate of 45% of ecommerce transactions search is the primary option and many of these may be brand specific. So if you are not leveraging ORM to […]

The After effects of Google’s “Mobilegeddon”

“Mobilegeddon” the major update to Google’s search algorithm rolled out on 4/21/2015. This mobile-friendly algorithm update by Google penalized websites that did not provide a positive user experience for mobile users via effective & responsive mobile site. For marketers worldwide, that translates to ranking changes and for ecommerce marketers, this means changes in visits, orders […]

Mobile SEO: Prompting Facts for Digital Marketers

World has gone mobile, everywhere we see people hooked up on their smartphones or a gadget. Why wouldn’t they do so? Especially when smartphones has the capabilities of a personal computer where in almost every transaction can be easily done online. These trends are the clear indication of how the world has truly gone mobile, […]

4 Ways of Augmenting your Content Marketing Efforts

Content marketing has always been and will continue to be considered as the most effective tool for business to drive awareness for their brand. But Businesses also need to pace up their game in content marketing as Google and other search engines keep on refining their algorithms. So you need to ensure that you are […]