Digital Marketing Approach for Year Ahead

As time changed, search marketing shifted away from highly focused keyword optimization and with this changed scenario, it has become crucially important for all other digital marketing functions to become key elements of SEO strategy. Also non digital marketing functions should support in the growth of website traffic. With the below highlights of varying years […]

Understanding Google analytics for effective Conversions

Understanding Google analytics for effective Conversions Google Analytics is a very essential tool that helps you to track source of visitors who were sent on your site and what they did while on your site. Below are some points to make the most efficient of Google Analytics: 1. Understand what is Bounce Rate. The bounce […]

Big Data: A Catalyst for Innovation in Social Media Marketing

The explosion of innovation is a pervasive phenomenon, every time when we think that marketers are satiated and we began settling down with the innovations, somebody brings some new terminology and the haste begins from square one. We are talking about this because this has repeated once more and the term is called “Big Data” […]

Social Media News in Buzz: Facebook, Twitter, Pinterest, Instagram

Social media marketing is on no verge of getting outdated, rather more and more updates on all social media platforms are compelling the marketers to make efforts in optimally turning things in their favour. With the beginning of New Year all the esteemed social networks started bringing new tools and features to support changing needs […]

What Not to Do while Planning Digital Marketing Campaign

With rapid advancement and dynamic changes in technology, it is definitely hard to keep up the pace in market with the same old budget. Well this realization is not held awaited for long as a report on Marketing Budget 2015 revealed that 77% marketers are of view that they intend to increase their budgets in […]