Impact of Social Media on ROI generation for Business

Businesses are becoming more and more active and engaging on social media. And as they are engaging more and more with their prospects and consumers, translating “likes”, “follows” and “pins” into sales generation becomes much stronger priority. While businesses can see their metrics to count upon their performance on social media, the area that needs […]

A Sneak Peak into a day of a Digital Marketer

Marketing has changed a lot in past few years than in the previous 50. Why? Digital marketing which is different than traditional media. Its channels and methods enable real-time implementation, analysis and changes in marketing campaigns. This way you get the ability to see what is and isn’t working. Digital Marketers are often asked, “so […]

Know What’s Best for your Business – Pinterest or Instagram?

Being a Digital Marketing Agency the most frequently asked question we come across while proposing our services for their businesses is – Which platform is more suitable for promoting their brand Instagram or Pinterest? because both of them are very popular platforms that are heavily photo-based, leading them to wonder which platform they should use? […]

Smartphones get Light with Facebook Lite

The new “Lite” version of Facebook specifically designed for low-speed data has arrived aimed at nations with little or very limited data on smartphones making functionality and operability difficult for the users. The existing Facebook app has evolved over the years and this has made the app a lot heavy and tons of features consumes […]

Know how Real-Time Bidding differs from Programmatic Buying

Marketers are very quick at adopting the latest industry jargons and implementing them into their routine work. And now for online marketers real-time bidding and programmatic has become a part of their everyday vocabulary. Although they are used interchangeably but do not mean the same. Let’s define real-time bidding and programmatic to clear up the […]