Right Projection is What Makes the Difference ; Understanding ORM
Generally, when we wish to know about a product or entity, the first thing that strikes our mind is Internet. Google being the most preferred search engine turns to be the first choice for people interesting in fetching any info. Every day, over one billion names are searched on Google and based on the available information people make judgements about the concern or brand they are looking for. According to an international report, 45% of people who found something negative on Google decided NOT to step ahead with it. So it’s our responsibility to ensure that we make a good impression when someone Google us.
And,one of the best things about the digital age is that it has become easy for individuals to instantly share their thoughts and opinions with others online. This means great exposure for businesses when happy customers leave commendable reviews or share their positive brand experiences with friends and family on social media.
Importance of ORM-Online Review Management
We all are familiar with online reviews and how they work as word-of-mouth advertising in terms of their influence. In fact, according to a survey, 88% of consumers said they read online reviews to get an idea of the business credibility, in order to determine the authenticity and quality of a business. With more and more customers making purchasing decisions based on online reviews, a few negative comments can have a significant impact on customer retention and new sales.This simply signifies ORM is highly essential for companies to include as part of their overall reputation management efforts.
Managing a positive brand image
One of the best ways to maintain a positive reputation online is to be responsive and proactive about customer service.Actively responding to reviews and other online feedback is very important. According to a survey by Edison Research, whilst contacting a company for support through social media, 42% of consumers expected a faster response almost within 60 minutes. The fast-paced social media requires companies not only to respond quickly, but also to resolve the customer’s concerns effectively. Content plays an important role in social media so having positive content and monitoring your reputation online is essential in maintaining a positive brand image.
Effective Online Reputation Management
Effective online reputation management helps businesses maintain a positive brand image. If you have concerns about your online reputation or just want to be proactive in building a strong, positive reputation then effective ORM is the key to success. Effective Online reputation management is an inevitable tool which strategically gives you the charge of the story that you wish to create online. It helps in tracking all Activities, which are directly or indirectly related to your business.