Social Media Marketing establishing a robust presence in Digital World
Nowadays, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start recognizing its importance for your business. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use. So let’s have a look at some of the ways social media marketing can improve your business:
Better Brand Recognition:
Social media network is an important digital marketing tool which helps in promoting your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
Enhanced Brand loyalty:
An organization can easily be vocal about its growth and endeavors on the social platform. A strategic and open social media plan could prove influential in engaging consumers into being brand loyal.
Potential way to get customers: Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion and many a times getting a potential customer.
Higher Brand Authority:
Having a close association with your clients/customers via social media can help you get direct feedbacks and listen to queries before they turn blunders. Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media so this you can stay close to them and do the needful before any small misunderstanding becomes a patch.
Increase in Inbound Traffic:
Every social media profile you keep adding is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor to visit your website. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.
Decreased Marketing Costs:
Rather than investing heavily on marketing and promotions, you can dedicate give one hour a day in developing your content and syndication strategy via Facebook, Twitter or LinkedIn even the paid one is relatively cheap (depending on your goals and targets).
Better Search Engine Rankings:
Being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy which means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.
Credibility and better customer reach-out:
Social media helps you to have customer interaction and allows you to publicly demonstrate your customer service level and enrich your relationship with your customers.
Helps you get the necessary feedback: Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening.