How B2B Marketers Can Measure Content Effectiveness?

How B2B Marketers Can Measure Content Effectiveness?

Content marketing is gaining growing significance and marketer’s confidence in 2018. A report by Smart Insight showed that Content marketing was voted the top marketing activity to drive commercial results. Although this is good news for content marketers but at the same time, they need to understand the level of competition they are going to encounter and the need to create a focused plan is of prime importance. 50% of B2B enterprise marketers cite the inability to measure content... Read More