How B2B Marketers Can Measure Content Effectiveness?

How B2B Marketers Can Measure Content Effectiveness?

Content marketing is gaining growing significance and marketer’s confidence in 2018. A report by Smart Insight showed that Content marketing was voted the top marketing activity to drive commercial results. Although this is good news for content marketers but at the same time, they need to understand the level of competition they are going to encounter and the need to create a focused plan is of prime importance. 50% of B2B enterprise marketers cite the inability to measure content... Read More
4 Reasons that Justify the Need of Different Content Approach for B2B and B2C Brands

4 Reasons that Justify the Need of Different Content Approach for B2B and B2C Brands

Content Creation has become a pervasive dimension to succeed in the world of internet marketing but marketers need to understand the distinct and fundamental differences in B2B and B2C marketing. What works for one usually doesn’t work for other. Below are some of the differences marketer need to consider while creating content for B2B and B2C marketing. 1. Individual Psychology Vs Group Psychology: The most suitable way to begin showing the difference is to see and understand the... Read More