Obstacles Surpassed by Content to Become the King

Obstacles Surpassed by Content to Become the King

Content marketing has taken a sharp shift from being nothing to everything. Now all the marketing Gurus are suggesting that you must start reaching out the prospects this way. As the importance increase, challenges also increases that make content marketing difficult in present media environment. Let’s go through some of the challenges that content surpasses to become the king of all. 1. Insufficient Resources Producing content is easy but producing consistently great content is a... Read More
Digital Marketing Approach for Year Ahead

Digital Marketing Approach for Year Ahead

As time changed, search marketing shifted away from highly focused keyword optimization and with this changed scenario, it has become crucially important for all other digital marketing functions to become key elements of SEO strategy. Also non digital marketing functions should support in the growth of website traffic. With the below highlights of varying years you will get an idea how other digital marketing functions have now become as a part of SEO strategies. Timeline... Read More
How Content Compliments SEO for Greater Visibility

How Content Compliments SEO for Greater Visibility

Do you still think of SEO as purely metadata sets, or on-page key phrases, it’s high time to move forward and get yourself introduces to a lot more sophisticated methods of SEO. And a much more holistic approach is required. The most pleasing thing about SEO today is that it requires an ethical approach that means transparent, honest, and truly helpful content for marketing is necessary. In this way content marketing has become an essential element for effective SEO and... Read More
How B2B Marketers Can Measure Content Effectiveness?

How B2B Marketers Can Measure Content Effectiveness?

Content marketing is gaining growing significance and marketer’s confidence in 2018. A report by Smart Insight showed that Content marketing was voted the top marketing activity to drive commercial results. Although this is good news for content marketers but at the same time, they need to understand the level of competition they are going to encounter and the need to create a focused plan is of prime importance. 50% of B2B enterprise marketers cite the inability to measure content... Read More
4 Ways of Augmenting your Content Marketing Efforts

4 Ways of Augmenting your Content Marketing Efforts

Content marketing has always been and will continue to be considered as the most effective tool for business to drive awareness for their brand. But Businesses also need to pace up their game in content marketing as Google and other search engines keep on refining their algorithms. So you need to ensure that you are putting right efforts to stand out from the increasing competition. Here are few tips that will help you in this regard. 1.Quality dominates quantity First and the most... Read More
4 Reasons that Justify the Need of Different Content Approach for B2B and B2C Brands

4 Reasons that Justify the Need of Different Content Approach for B2B and B2C Brands

Content Creation has become a pervasive dimension to succeed in the world of internet marketing but marketers need to understand the distinct and fundamental differences in B2B and B2C marketing. What works for one usually doesn’t work for other. Below are some of the differences marketer need to consider while creating content for B2B and B2C marketing. 1. Individual Psychology Vs Group Psychology: The most suitable way to begin showing the difference is to see and understand the... Read More