Big Data: A Catalyst for Innovation in Social Media Marketing

Big Data: A Catalyst for Innovation in Social Media Marketing

The explosion of innovation is a pervasive phenomenon, every time when we think that marketers are satiated and we began settling down with the innovations, somebody brings some new terminology and the haste begins from square one. We are talking about this because this has repeated once more and the term is called “Big Data” which also has the potential to have significant impact on Social Media. Big Data refers to vast amount of data in a structured and unstructured form having... Read More