Behavioural Email: Key to unlocking hidden value in users

Behavioural Email: Key to unlocking hidden value in users

Emails are sent with the aim of being opened, clicked and converted into sale. Mass emails are sent to reach larger audience but the bigger the list, the less marketer know and the more he is forced to guess about what to say and what to send.   So if you change the strategy and send the emails on the basis of behavioural factor instead of begging uninterested users to take action, you are moving already interested people through a buying process. In this new era of email... Read More
Metrics To Track And Boost Your Email Marketing Campaign

Metrics To Track And Boost Your Email Marketing Campaign

Every marketer has long understood the power of email marketing. And now that you’ve mastered building your email marketing database and producing compelling EDMs, digging out the finest ways to track and measure success over time is pivotal so that you can iterate you email campaigns. Below are few most important email metrics to measure and also you can find out how you can interpret your results to create more encouraging email marketing campaigns and help deliver targeted leads... Read More
5 Steps to an Amazing Email Marketing Campaign

5 Steps to an Amazing Email Marketing Campaign

With over 210 billion emails being sent every day, email marketing is still a preferred method of brand communication for 48% of consumers/subscribers and the tracking is also important for improving performance and user engagement. Email marketing has become one of the most effective tools with the amount of small businesses using it to market growing by 25% annually.   While it is easy to go online and search for “average stats by industry”, these stats might not match... Read More