Understanding Google analytics for effective Conversions

Understanding Google analytics for effective Conversions

Understanding Google analytics for effective Conversions Google Analytics is a very essential tool that helps you to track source of visitors who were sent on your site and what they did while on your site. Below are some points to make the most efficient of Google Analytics: 1. Understand what is Bounce Rate. The bounce rate doesn’t show how many visitors left your website after landing on it but how many left the website without visiting another page. If bounce rate of your... Read More
Comparing and Analyzing the 2 Best Aces of Search Engine Marketing

Comparing and Analyzing the 2 Best Aces of Search Engine Marketing

Adwords and SEO are the best and prime components of Search Engine Marketing (SEM) and looked upon as the most valuable tools whilst running digital marketing campaigns. They have substantial differences and similarities and in certain situations they are used together or separately depending on your business and marketing strategy. Let’s understand the concept of Google AdWords: Google Adwords is basically an advertising platform owned by Google. Advertisers can use this platform... Read More
Know more and choose the Best PPC platform for your business

Know more and choose the Best PPC platform for your business

We all are familiar with the digital marketing tools like Web Designing, Content Marketing, SEO, PPC et al. So knowing about the benefits of pay-per-click marketing, it’s time to dive into four PPC traffic sources that you can use to drive visitors to your website. While there are several networks attempting to attract advertiser bucks, the following four options are all established platforms that provide quality traffic. Let’s know more about them:   1.Google... Read More