What Not to Do while Planning Digital Marketing Campaign

What Not to Do while Planning Digital Marketing Campaign

With rapid advancement and dynamic changes in technology, it is definitely hard to keep up the pace in market with the same old budget. Well this realization is not held awaited for long as a report on Marketing Budget 2015 revealed that 77% marketers are of view that they intend to increase their budgets in 2015. This shows a significant increase of 8% since last year. Major digital marketing strategies comprises of visual marketing, mobile marketing, and online marketing tactics... Read More
Understanding Google analytics for effective Conversions

Understanding Google analytics for effective Conversions

Understanding Google analytics for effective Conversions Google Analytics is a very essential tool that helps you to track source of visitors who were sent on your site and what they did while on your site. Below are some points to make the most efficient of Google Analytics: 1. Understand what is Bounce Rate. The bounce rate doesn’t show how many visitors left your website after landing on it but how many left the website without visiting another page. If bounce rate of your... Read More
Getting little familiar with the ‘Power Tool’: Google Analytics

Getting little familiar with the ‘Power Tool’: Google Analytics

John Brunner rightly pointed out a thing about technology that “It’s supposed to be automatic, but actually you have to push this button.” This statement completely says it all, we know the technology exits but we need to know the correct way to operate it, to get the desired results. One among the free, best technological data analysis tools available on web today is Google Analytics. When you login to a Google Analytics account, the first look can be daunting and you might... Read More
Web Data Analytics;Five tips to do it the smarter way

Web Data Analytics;Five tips to do it the smarter way

Web data analytics basically refers to analyzing the complete data of a website from the perspective of understanding optimizing the complete web usage. It is one of the most important tools that are used in market research. This tool is great for measuring the results of several marketing campaigns lead by the company. Web analytics fetches the complete information about the number of visitors who visited the website and also the accurate number of page views per day. This tool... Read More