Enhance Your Decisions with Online Marketing Metrics

Enhance Your Decisions with Online Marketing Metrics

When starting out, in business digital marketing campaign the weak area is often analytics. The marketing decisions are mostly based on hunches and predictions. This may lead to failure even if you are getting everything right. To overcome this issue there are some solid metrics which helps in removing unpredictability. And if you are just starting out or you need to overhaul your existing strategy, get yourself familiarised with following key online marketing metrics that will guide... Read More
5 Steps to an Amazing Email Marketing Campaign

5 Steps to an Amazing Email Marketing Campaign

With over 210 billion emails being sent every day, email marketing is still a preferred method of brand communication for 48% of consumers/subscribers and the tracking is also important for improving performance and user engagement. Email marketing has become one of the most effective tools with the amount of small businesses using it to market growing by 25% annually.   While it is easy to go online and search for “average stats by industry”, these stats might not match... Read More
4 Reasons that Justify the Need of Different Content Approach for B2B and B2C Brands

4 Reasons that Justify the Need of Different Content Approach for B2B and B2C Brands

Content Creation has become a pervasive dimension to succeed in the world of internet marketing but marketers need to understand the distinct and fundamental differences in B2B and B2C marketing. What works for one usually doesn’t work for other. Below are some of the differences marketer need to consider while creating content for B2B and B2C marketing. 1. Individual Psychology Vs Group Psychology: The most suitable way to begin showing the difference is to see and understand the... Read More
Year 2015; What’s trending for Digital Media

Year 2015; What’s trending for Digital Media

Well technology is never stagnant; it keeps evolving with passing time and ends up taming the unexplored zones many a times. 2015 is going to be a boom for Digital Media with the convergence of a brand’s website, social media, mobile marketing, games and apps. Let’s observe the 5 predictive trends one can see in Digital Media in 2015:   1. Go mobile will be the set route, not just a choice or exception.Be ready in 2015 every website must be mobile-ready because everything... Read More
The Importance of PPC Agency in Internet Marketing

The Importance of PPC Agency in Internet Marketing

The business world is populated with several latest means of marketing and PPC is one such popular tool which has acquired a stable position in the market. Pay per Click or PPC as the name suggests is paying for the advertisement every time it gets a click in the Internet. Who pays and to whom? The advertiser has to par a nominal amount to the search engine channels like Google. PPC Agency across the globe has become synonym with SEO tools and this one is an essential one which... Read More
SMO Services-The Quality of Internet Marketing

SMO Services-The Quality of Internet Marketing

SMO or Social Media Optimization is the method of using social media outlets, communities and sites for generating publicity. It is used for promoting any particular product, brand or any event. Social media sites act as a medium for advertising any product through email, videos, texts or even picture advertisement. There are many organisations that provide services to deal with Social Media Optimization.   These organisations provide expert consultants who have experience... Read More