Big Data: A Catalyst for Innovation in Social Media Marketing

Big Data: A Catalyst for Innovation in Social Media Marketing

The explosion of innovation is a pervasive phenomenon, every time when we think that marketers are satiated and we began settling down with the innovations, somebody brings some new terminology and the haste begins from square one. We are talking about this because this has repeated once more and the term is called “Big Data” which also has the potential to have significant impact on Social Media. Big Data refers to vast amount of data in a structured and unstructured form having... Read More
Increase engagement with New Gmail ‘Inbox’ and Outlook Mobile Apps

Increase engagement with New Gmail ‘Inbox’ and Outlook Mobile Apps

About half of the email users are now opening their emails on mobile devices, with this increasing engagement on mobile devices major email providers like Gmail and Outlook are continuously launching new mobile apps and upgrades to make reading, writing and organizing emails easier and quick. Outlook recently raised curtains introducing its new mobile application for iOS and Android users in an effort to be the primary email app for users on the two largest mobile software platforms.... Read More
How to Escape Mobile Ad frauds

How to Escape Mobile Ad frauds

Before beginning with today’s blog, let’s see some figures revealed from a study a by US-based mobile marketing company Tune:   •India represents 7.4 per cent of the world’s mobile app ad clicks, which is a 164.3 per cent increase in one year.   •In India, 5.5 per cent of the consumers installed an app after clicking on ad, which represents a 139.13 per cent increase in one year   •India is the fastest growing region compared to markets like... Read More