To Do’s for Effective Retargeting Campaigns

To Do’s for Effective Retargeting Campaigns

Retargeting is a powerful digital marketing tool that can help you keep your brand in front of the bounced traffic after they leave your website. But you can experience its power only when campaigns are run correctly, that way you can earn brand lift and ROI. Let us have a look at some best practices that will help you craft retargeting campaigns: 1. Frequency Caps Overexposure results in falling campaign performance, a prospect may ignore your ads completely, or they may begin to... Read More