Decoding the concept of Programmatic buying for beginners

Decoding the concept of Programmatic buying for beginners

Programmatic buying is an advanced form of online advertising often regarded as the future of virtual advertising. It’s another form of ad buying, but surely not the beginning of the end for all manual processes in digital advertising. Let’s discuss in detail what exactly does programmatic buying mean: Basically there are two types of programmatic buying decreed by the the Internet Advertising Bureau (IAB): programmatic direct and programmatic RTB   Programmatic Buying:... Read More