What Not to Do while Planning Digital Marketing Campaign

What Not to Do while Planning Digital Marketing Campaign

With rapid advancement and dynamic changes in technology, it is definitely hard to keep up the pace in market with the same old budget. Well this realization is not held awaited for long as a report on Marketing Budget 2015 revealed that 77% marketers are of view that they intend to increase their budgets in 2015. This shows a significant increase of 8% since last year. Major digital marketing strategies comprises of visual marketing, mobile marketing, and online marketing tactics... Read More
SEO Moving Beyond Keywords

SEO Moving Beyond Keywords

When we say SEO, the very first thing that comes in our mind is keywords optimization. With the updates like Google Panda which started trying to weed out the process of keyword-stuffing or writing fuller content, keyword selection and strategy is still prevalent as a valuable part of the Search Engine Optimization process for any marketer. Today, keywords have lost their dominance. And if you make efforts to succeed just by keywords strategy they will work against you, either... Read More
Why is SEO, the need of the hour for any business entity?

Why is SEO, the need of the hour for any business entity?

Search Engine Optimization is an essential online marketing tool which holds an important position in elevating an identity to a newer tangent online. Having positive market credibility is a must for sustained growth of a business; it helps to act as a first indirect interaction with a potential customer. It holds a lot of prominence in the world of digital marketing assuring customer satisfaction by providing desired results. Let’s get familiar with its benefits and understand why... Read More
Top Online Marketing Trends; What’s In store for 2016

Top Online Marketing Trends; What’s In store for 2016

Online is the future; the ever-growing online marketing industry is highly promising, volatile and an exciting one for everyone who chooses to be a part of it. Every year innovative software’s, new user preferences, new user interfaces dictate a host of sweeping changes that either get adopted or ignored by the businesses. Staying updated and being early adopters gives a leg up on the competition, appealing to new markets or cementing reputations as industry leaders, while those... Read More