Big Data: A Catalyst for Innovation in Social Media Marketing

Big Data: A Catalyst for Innovation in Social Media Marketing

The explosion of innovation is a pervasive phenomenon, every time when we think that marketers are satiated and we began settling down with the innovations, somebody brings some new terminology and the haste begins from square one. We are talking about this because this has repeated once more and the term is called “Big Data” which also has the potential to have significant impact on Social Media. Big Data refers to vast amount of data in a structured and unstructured form having... Read More
Impact of Social Media on ROI generation for Business

Impact of Social Media on ROI generation for Business

Businesses are becoming more and more active and engaging on social media. And as they are engaging more and more with their prospects and consumers, translating “likes”, “follows” and “pins” into sales generation becomes much stronger priority. While businesses can see their metrics to count upon their performance on social media, the area that needs to be focused at the end of the day is impact of social media on commerce. We all have realized that ecommerce and social... Read More
Why is SEO, the need of the hour for any business entity?

Why is SEO, the need of the hour for any business entity?

Search Engine Optimization is an essential online marketing tool which holds an important position in elevating an identity to a newer tangent online. Having positive market credibility is a must for sustained growth of a business; it helps to act as a first indirect interaction with a potential customer. It holds a lot of prominence in the world of digital marketing assuring customer satisfaction by providing desired results. Let’s get familiar with its benefits and understand why... Read More
Social Media Marketing establishing a robust presence in Digital World

Social Media Marketing establishing a robust presence in Digital World

Nowadays, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start recognizing its importance for your business. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently... Read More
Exploring the Greater Benefits of Social Media Marketing

Exploring the Greater Benefits of Social Media Marketing

Social media marketing is becoming the crowning stroke for businesses to spread their word of mouth virtually. It enables businesses to untap the market potential by reaching out to millions with simple social channels and marketing strategy. Global business entities across the globe are discovering different ways by which social media can contribute to the success and growth in overall areas of their company. According to statistics revealed by Hub spot, 92% of all marketers... Read More
Benefits of Social Media Marketing for Business

Benefits of Social Media Marketing for Business

In this tech savvy world where there is a huge competition and to be ahead of the competitors it is imperative for the organisations to utilise the distinctive and the advanced methods for marketing their product and service to the customers. In the recent years, social media is being used by people across the globe and to use this platform for business will be an advantage and a step towards success in this digital era. Social media has emerged as a pertinent platform that is... Read More