Top Online Marketing Trends; What’s In store for 2016
Online is the future; the ever-growing online marketing industry is highly promising, volatile and an exciting one for everyone who chooses to be a part of it. Every year innovative software’s, new user preferences, new user interfaces dictate a host of sweeping changes that either get adopted or ignored by the businesses. Staying updated and being early adopters gives a leg up on the competition, appealing to new markets or cementing reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain as industry stalwarts. Considering the technological era things are edging towards handy mechanism and 2016 looks to be the year for online marketing and here we suggest some major changes which will rule the game:
More Dominance of Video ads: Video ads have been there, with social channels like YouTube dedicated to hosting billions of videos and advertising platforms like Facebook and Bing already offering advertisers video options it has already taken up as a major digital platform. But 2016 is all set to be different because Google is finally getting on board with in-SERP video advertising.Acknowledging the reach it will prove to a major differentiation and considering the users are warmly accepting video ads online, and continuing the trend this change is expected to see more types of video ads popping up in more unexpected places. With Google’s ownership of YouTube, the possibilities are virtually magnanimous.
App indexing giving way to enormous apps. It’s been a while that Google has offered app indexing but as the ranking possibilities for apps become little complex, 2016 will be the year more business owners realize the online visibility advantages of a dedicated app. A well designed mobile-optimized site works wonders for appealing to the mobile crowd, but soon, apps will begin to replace them preferably. Apps can do everything that websites can, except in more intuitive, convenient, accessible ways. Though we are still several years away from apps completely replacing websites as a medium, but 2016 will be a pivotal year in app adoption from business perspective.
Mobile majorly replacing desktops: Last year was a big year for mobiles and Google also announce that mobile traffic finally overtook desktop traffic in 10 different countries. Changes are pacing-up, slowly and steadily users are turning to mobile for almost all information. And moreover, you don’t have to have an optimized desktop site in addition to a mobile version-according to Google; a mobile-only site with no desktop counterpart is perfectly acceptable.This alone won’t be enough to drive down desktop traffic, but it’s clear what side of the fence Google’s on; they’re banking on desktop traffic fading away, meaning the smart money rests on mobile-focused online marketing. 2016 seems to work as a preferred and perfect replacement to desktops.
Siri/Cortanarising as a new kind of optimization: SEO-Search engine optimization and PPC-pay-per-click advertising are two major digital strategies for getting your site seen by thousands of previously unknown visitors. But the rise of digital assistants is going to lead to a new kind of optimization. Digital assistants like Siri and Cortana do utilize traditional search engines, but only when necessary to find information. The key to optimizing in this new format is to make sure your business information is easily accessible to these assistants, rather than trying to funnel people to your site specifically.
Emerging Virtual reality devices: Many virtual reality devices are set to release in the next few years, some of which are dedicated for specific applications like video games, and others which are available for general use. Oculus Rift, arguably the most hyped VR device, is set to release in the first quarter of 2016. Oculus Rift and other VR devices will introduce an entire new medium of online advertising, with integration to popular social media platforms, video channels, and even forms of direct messaging.
Wearable technology and IOT all set to pave new ground. It’s one of the biggest buzzwords in corporate world today, the “Internet of Things” (IoT). Consumers are constantly hearing about how the network of connected devices – anything that captures and shares data over an IP address- is going to dramatically change the way we operate at home/office. Wearable “smart” devices have start gaining good traction and are expected to gain greater traction in 2016. 2015 saw the unveiling of the Apple Watch, a first-generation smart watch, but more smart watches and similar wearable devices are stated to start emerging next year. Such devices will change the landscape of local marketing, and will do more to blur the lines between online marketing and real marketing.
Advertising will become more expensive. Competition in the online marketing world has increased dramatically over the course of the past few years. 2016 will see it increasing even more. As the basic laws of economics suggest, an increase in demand is often accompanied by an increase in price, so all those new online marketing competitors will drive the prices for online advertising even higher. Realistically, online ads are pretty cheap, but the increases in price may drive some smaller companies out of the landscape.
These seven suggested trends are just a major portionof what will emerge over the course of year. These trends are worth hedging your bets in, so surf more about them and start giving a futuristic edge to your business.