Media Planning & Buying

We position your brand on dominant channels and manage online resources intelligently.

Online Media Buying Services

To succeed in this competitive world, every business needs a strategic media plan that must be in synchronization with branding strategy of the business and its objectives. We at ADG online Solutions help our clients to initiate prosperous association with prospective in digital space, right from the first point of contact.

Our team paves the path of success from the planning process itself. Our Online Media Buying services are equipped a 360-degree planning process that combines clear segmentation of target audience and consumer behaviour. We define the right direction to your target audience from the vast digital space. We keep deriving innovative ways of concurrent promotions and media opportunities.

How we execute it?

We follow a stringent 3- tier process in our Online Media Buying Service:

Behavioral Targeting

As the name indicates, Behavioural Targeting means the grouping of visitors or prospects showing certain indicated pattern in behaviour while visiting a particular website or even a section on it. Whenever a prospect visits a website page, a set of information is collected including pages visited, visit duration, clicked links, search etc. Now, this information is used for sophisticated segmentation of target audience.

Creative Messaging

By this stage, we know the behaviour of our target audience. Now, it’s time for a strong Call-To-Action. As a leading Online Media Company, we follow a creative and responsive medium called the marketer's 'Call-To-Action'. In this, we use a variety of messaging techniques like 'Call Now', 'Get a Quote', 'Enquire', 'Request a Call Back', 'Submit', 'Get Discount' etc. on rich media, flash and videos that help to create a compelling urge to click on the banner advertisement or display ad hosted on publisher’s site.

Why only ADG for Online Media buying services?

  • We have experience in monitoring and have proven performance assessment strategies that help us in making innovative moves in choosing best media platform.
  • We consider seasonality of media platform in the planning process for media buying.
  • ADG’s dedicated team not only work hard on clients’ online advertising, but also equally focuses on clients business model, social media reputation, search marketing, viral marketing and offline reputation too.
  • We optimize our media planning services for our clients and our implementation is executed after well thought short-term and long-term media strategies.
  • We instantiate our planning process by defining target audiences and their online behavior. we effectively map the online behaviour of your brand's target audience which enables us to create the best competitive strategy for you. Our team closely works with conversion pathways from which targeted audience can be brought into Lead Generation Funnel.
  • Every big business idea needs to be driven effectively through a profit-centric media marketing plan. ADG is one stop solution for all integrated media buying solutions. We at ADG Online Solutions fully understand the need of healthy dialogue between the brand proposition and target audience. As a leading Online Media Buying Agency in Delhi, our core belief is to maximize the reach to more targeted customers.
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